Call Tracking allows you to track calls from your site and understand precisely what advertising activity brought them whether it was from a different site, Google or your own paid search campaign.
So no longer will you need to guess how your caller has discovered you.
Why you need Call Tracking
Call tracking is a vital tool for any company that spends money on advertising across multiple stations. Clients with AdWords have an intrinsic need to track the calls that relate to their key words, to be able to comprehend which keywords deliver call conversions. call tracking service Without visibility of telephone conversions, it’s not really possible to figure out if your investment in the key words on your portfolio is providing value or not. Is just tracking AdWords telephone conversions enough?
Most clients are searching to track not only PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes in, as it lets you realize your ROI for each of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing and advertising channels, crucial to the success of any business.